Client Focus
June 14th, 2009
In this month’s Client Focus we are using an example of a ‘Corporate Overview’ video that we produced for COSMEDICO Cosmetic Surgery. It includes an interview with COSMEDICO Managing Director Ailish Kelly and offers an overview style tour of their premises as well as taking in the full surgical facilities. This video clip will appear on the company website but COSMEDICO will also include a link back to this piece on their company E Mail correspondences.
Did you know?
June 14th, 2009
70% of all Irish Adults are now Internet users - Amarach Irish Internet Usage Stats
94% of people felt that they would understand a product, service or business better if they viewed a video explaining it rather than just reading about it
80% of people surveyed said that video improved site content
74% of people surveyed said they would stay on a website longer if it had video
Broadband was not created to allow us to read faster!
June 14th, 2009
It is very important that your website uses a combination of audio and visual media to make your point more accessible to a potential customer. A video can impart more information in less time than any other promotional tool and the reason why videos are so effective is that once people get to see your video, they are more likely to respond to it. It’s like sitting with a person one on one, and having a personal contact with them. You are making a move onto their senses and emotions and it’s a tool you can really be creative with as you can practically reach out and touch people. You talk to prospects directly and they are immediately better informed on what you have to offer.
Online TV for Business Communications
June 14th, 2009
This newsletter touches on a very important topic – ‘Getting visitors to stay on your website for longer’ - does this apply to your business?
“Consumers are approximately three times as likely to replay an online video unit as they are to click through on a standard JPG or GIF” - Research study by Market Insight for Google
